When I started my home based Internet business, spending months focusing on all there is to know about Internet marketing, I came to realize that just because some have something of value to say, doesn’t mean I need to know it, or know it now, or know it all. There is too much information to learn it all, and you need to learn how to put it down and refocus in the right direction, submitting press releases.Never Give UpThe biggest thing I know to be true for all new business owners, is that if you give up, you will obviously not make it in the Internet marketing business world, and most likely not in any type of business — online or off. This is what business is all about in the beginning, and you need to stay the course. As frustrating as it may be or get, you must never give up.There is a way to take smaller steps that can be learned and built upon. Whether you are looking for a new home based business or you have just started one and want to gain control over what it is all about, I want to share what I have learned that will give you some breathing room. So please relax, this endeavor is not as big as you might think.If you are looking for a new business opportunity, this information will help you step into and start a new business by helping you focus on what is most important to it’s growth or existence — gaining customers.If you have recently started a new home based Internet business, then this information will help you step into, and get your new business off the ground on the right foot by helping you focus on what is most important — gaining customers.You need to learn how to gain customers — first.This might sound like a contradiction if you do not have a business. But I’m not asking you to gain customers for a business that does not exist. I said, you need to “learn how” to gain customers.I understand that you cannot bring customers into a business that does not exist. However, you still need to understand that it is the customer that makes a business function. Without the customer, there is no business — none. You say, “Steve, that is a no brain-er, who doesn’t already know that?”The reason I am telling you this is because most people searching the Internet for a new home based business or some Internet marketing business opportunity are trying to understand what “a” or “the” business is all about first, or what the business plan or model is all about. While this is important, it is not as important as first learning how to attract customers to your business or offer.Many home based businesses have everything already setup for you. Therefore making it very easy for you to step in and quickly focus on what is important — gaining customers. (Every business has it’s start and it’s existence because of it’s customers.) Learning this will open your eyes to possibilities of owning or running multiple businesses.So, in light of the fact that many online business opportunities already have the business model in place, therefore allowing you to focus on the customer, you want to first learn some basic information about attracting customers before you join a business, or continue trying to learn everything about the business or company you are associated with.Once you get some basic understanding on how the Internet can work for you, and how you can use some simple and free resources to attract and gain customers, you will then begin to understand what and how to look for a new home based business, or how to more effectively run your existing Internet business.All of that being said to bring you to my point and exercise. And that is that only through experience will you fully understand what I am sharing with you.Free Press Release SubmissionYou can do a Google search for “Free Press Release Submission” to find a free press release site. Setup an account, and write your first press release about anything… Maybe you have a new website, or there is a party this coming Friday, whatever you like. Read the sites guide to setting up a press release, write it and submit it. Congratulations is in order when you complete it! You have just taken a very important and powerful step toward running a successful home based business.There is of course a lot more to submitting a quality press release that gets attention, but that is not the purpose of this article. Now go to Google and search for the title or some part of a sentience in your press release with quotes (and maybe your name) and it should show up. Once you see a press release that you typed show up on Google, and within hours of submitting it, you will begin to understand the power at your finger tips.Now you just need to refine your knowledge and keyword/phrase skills and you will be well on your way to understanding what a new home based business can do for you now with this new knowledge. Again, you will not understand what I am telling you until you submit your first press release.
Finding the Right Home Based Business Income Opportunity
Home based business has grown to be enormously popular because of its obvious and huge benefits. Lots of people try it, some succeed and other fail. There are lots of opportunities and methods to make huge income from home, but finding the right one takes some time and good amount of effort. Here are some helpful tips:Like in every other process, the first step is to learn everything that you can. There are plenty of information-rich sites and portals where people talk about these things. You can get to know about all the different types of home based business income opportunity so that you can select or shortlist the ones that you would want to start with.Once you shortlist and start applying the techniques, you might find that getting support becomes tough. You should make it a point to get to know the experts in the field. This way, you can ask for help when you are in doubt.Consistent action is quite important. The moment you see one method fail, you must not jump to the next one. That is not prudent. You have try a particular method exhaustively before you can judge whether it works for you or not. This is where most of the people, after having found a home based business income opportunity, fail to succeed. Try till you can say you have tried your best.Another important aspect of home based businesses are the organization. When you are in office, you just do your work. But when you are based out of home, you tend to take things for granted and let organization fall apart. Be organized and you can see the results faster.
A Simple Product Creation and Product Launching Formula
If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.
The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.
The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.
What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.
You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.
The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.
I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.
I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.
Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.
You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.
It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.